xviii, 210 pages : 24 cm

"Whether you want to promote your business, your career, or both, there's no better way to do it than by getting published. But where do you start? How do you succeed? You'll find the answers in Publishing Intellectual Capital - the complete businessperson's guide to getting the word out. James W. Cortada, developer of IBM Consulting Group's industry-leading publishing program, covers every option available to you - articles, white papers, monographs, books, electronic publications, and more."--BOOK JACKET

Includes index

Includes bibliographical references and index

Ch. 1. Why Publish? -- Ch. 2. Becoming an Expert: The First Step to Publishing -- Ch. 3. Types of Publications -- Ch. 4. How to Publish Articles: Some Rules of the Road -- Ch. 5. How to Publish Monographs and Books: Some Rules of the Road -- Ch. 6. Special Issues of Publishing in a Business Environment -- Ch. 7. What You Do After Publication -- Ch. 8. Running a Corporate Publishing Program -- Ch. 9. Knowledge Management and Publishing Programs -- a Perfect Marriage -- Ch. 10. Learning More About Publishing

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